About Srilia

How Srilia started

Srilia began with one person and a habit she never grew out of. She had spent years reading fashion, saving images, noticing what a hem does when it moves and why one dress reads expensive and the next one does not. It was the thing she came back to when the day was over.

What she did not have was a way to make a living from it on her own terms. She wanted work that belonged to her, that she could run from her own desk, at hours that fit around her family, without asking anyone for permission to start. An online shop was the version of that she could actually build. So she built it.

The reason behind it is not complicated. She wanted to look after her family better than the job she had allowed, and she wanted to spend her working hours inside the subject she already cared about. Srilia is what those two things look like when they are put together.

What we are here to do

Our mission is to make evening and occasion dressing feel straightforward. Not to talk anyone into a look, and not to sell an identity. To put together a range where a woman can find the dress for the wedding, the dinner, the party in December, see clearly what she is getting, and order it without a puzzle.

Our vision is a shop that a customer comes back to a year later because nothing about the first order surprised her in a bad way. That is a slower way to grow than shouting, and it is the one we want.

How the range comes together

The range is assembled from a womenswear catalogue we buy from, and it is put together against three things: what is actually being searched for in the United States in the coming season, what suits the way this shop is positioned, and whether the photographs show enough for a description to be written honestly.

That last point matters more than it sounds. Every product text here is written from what the photographs show: the cut, the neckline, the sleeve, the visible length, the closure, the pattern and the visible surface of the fabric, so the description matches the piece in the picture. Each color swatch on a product page is the actual photograph of that color. If you would like a second opinion before ordering, email us at info@srilia.com and we answer Monday to Friday, 9:00 AM to 3:00 PM EST/EDT (Eastern Time).

Sizes are kept to one system across the shop, from XS through to 5XL depending on the style, so that a size means the same thing on every page.

What we commit to

Shipping within the United States is free on every order. Returns are open for 30 days from delivery. An exchange for a different size or color is free, and the replacement goes out as soon as you register it rather than after your parcel gets back to us. You can reach us by email info@srilia.com, Monday to Friday, 9:00 AM to 3:00 PM EST/EDT (Eastern Time).

What you will find here

The shop is organised by what the piece is, and then by where it is going.

Maxi Dresses for the long evenings.
Midi Dresses, the group that carries the colder months.
Mini Dresses for parties and nights out.
Jumpsuits and Sets for the evenings when a dress is not the answer.
Blazers and Outerwear to put over any of it.
Evening and Cocktail and Wedding Guest cut across all of those, by occasion.
Long Sleeve Dresses for the point in the year when sleeves stop being optional.

Start here

If you are not sure where to begin, begin with Evening and Cocktail. It is the part of the range the rest of the shop is built around. If you would rather ask a person first, write to us.